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About Us

Too Smart To Start is a public education initiative sponsored by the Substance Abuse and Mental Health Services Administration (SAMHSA) within the U.S. Department of Health and Human Services. Through this initiative, SAMHSA provides research-based strategies and materials to professionals and volunteers at the community level to help them conduct an underage alcohol use prevention program. The materials are designed to educate youth about the harms of alcohol use and to support parents and caregivers as they participate in their children’s activities.


Too Smart To Start Objectives

  • Increase the number of conversations between parents and caregivers and their underage children about the harms of underage alcohol use.
  • Increase the percentage of underage youth and their parents and caregivers who see underage alcohol use as harmful.
  • Increase public disapproval of underage alcohol use.

Too Smart To Start Communities

Many communities nationwide have implemented local versions of the Too Smart To Start initiative, including Cincinnati, OH; Miami, FL; Knoxville, TN; Nashville, TN (contains two community sites); New Castle County, DE; Newaygo County, MI; Noble County, IN; Pittsburgh, PA; Portland, OR; San Antonio, TX; and Scott County, MS.
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Too Smart To Start Materials

To obtain Too Smart To Start materials and publications, please visit the SAMHSA store.


Additional SAMHSA Information

Contact us if you would like further information about Too Smart To Start.